Naked and OUTsurance sit on opposite sides of the market's digital divide: Naked is a newer, app-only insurtech, while OUTsurance is a large, established direct insurer known for service.

Naked or OUTsurance — which should you choose?

Naked suits tech-savvy drivers who want a fully app-based experience, transparent fixed-fee pricing and CoverPause to save when the car is parked. OUTsurance suits drivers who value an established service reputation and the OUTbonus cash-back for staying claim-free. Naked is the more modern, self-service option; OUTsurance offers scale and a longer track record. Both price on your profile, so compare a quote from each and weigh app-first control against established service and rewards.

Naked vs OUTsurance at a glance

FactorNakedOUTsurance
Best forTech-savvy drivers who want app-first control and CoverPauseDrivers who value established service and a claim-free reward
Cover styleFully app-based car, home and single-item coverComprehensive direct cover with an emphasis on service
Pricing approachTransparent, fixed-fee model with clear pricingRisk-based pricing plus the OUTbonus cash-back
Excess optionsExcess applies to most claims; confirm details in the appStandard excess applies; confirm the amounts in your quote
Technology / appAI-driven app with CoverPause to pause cover when not drivingEstablished direct channels with online and app self-service
Claims experienceDigital, in-app claims aimed at speed and transparencyWell-regarded service reputation is central to its brand
Extras / benefitsCoverPause savings and a transparent fixed-fee structureOUTbonus cash-back plus comprehensive optional extras

Naked

  • Fully app-based and quick to set up
  • CoverPause lets you save on days you are not driving
  • Transparent, fixed-fee pricing model
  • App-only — no branch or broker channel
  • A newer brand than the large traditional insurers
Read Naked review →

OUTsurance

  • OUTbonus rewards claim-free customers with cash back
  • Strong, well-established customer-service reputation
  • Comprehensive cover with a full range of extras
  • Not always the cheapest premium on day one
  • Full OUTbonus value rewards long-term, claim-free customers
Read OUTsurance review →

The verdict

The core question is whether you want a modern, app-first insurer or an established, service-led one. Naked appeals if you like managing everything from your phone, value transparent fixed fees and would use CoverPause to trim costs when the car sits idle. OUTsurance appeals if you would rather lean on a long service track record and earn the OUTbonus for claim-free driving. Neither is guaranteed cheaper, since both price on your profile. Compare a quote from each for the same cover, and decide which mix of control, service and rewards fits you best.

Frequently asked questions

Is Naked cheaper than OUTsurance?
Naked's app-only, fixed-fee model can keep costs lean, but both insurers price on your risk profile, car and area. Neither is automatically cheaper, so the reliable way to compare is to get a quote from each at the same cover level and excess.
Does Naked have anything like the OUTbonus?
No. The OUTbonus is OUTsurance's cash-back reward for claim-free customers. Naked's savings come instead from its transparent fixed-fee model and CoverPause, which lets you pause accident cover through the app when the car is parked.
Is Naked only available through an app?
Yes. Naked is an app-based insurer, so quoting, managing cover and claiming happen through the app. OUTsurance is a larger direct insurer with online, app and telephone channels. If you want a branch or broker, neither is a traditional broker insurer.

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The only way to know whether Naked or OUTsurance is cheaper for you is to compare real quotes. It's free and takes about a minute.

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